#smb37 Lead to revenue tracking and attribution systems are vital.
#smb37 when ppl come to your site they are solving a problem or seeing if they’re ok or not. Content addressing this is best not branded.
#smb37 maintain a dialogue with your clients and let them be an advocate for your company rather than just looking for the next customer.
#smb37 New Ballance – tell athlete stories instead of talking about shoes in their marketing.
#smb37 1) who are you trying to influence over. 2) what topics are they interested in.
#smb37 We buy emotionally. Make the connection through storytelling.
#smb37 as a marketer, stop interrupting and instead be a part of the story.
#smb37 don’t forget people after they become clients. Stay engaged so ppl will speak about your co.
#smb37 identify the stages of your buyers journey. Align your content with that journey
#smb37 build your Buyer Personas. HubSpot has lots of info on how.
#smb37 align marketing with sales. Talk to your sales people.
#smb37 content needs to be about your potential clients needs, interests but not about your company.
#smb37 content has to be viewed as a life blood for your co.
#smb37 know what is trending or popular in your industry or what is fun – for content ideas.
#smb37 plan content using all of your outlets over time. Engage employees to use social media effectively.
#smb37 SEO alignment- doing good keyword research for connect is weak. Integration with social also weak.
#smb37 buyers are looking for best practices. This allows them to Identify the gap to where they are now.
#smb37 – 51% of buyers are looking for info about best practices. Not about your business specifically.
#smb37 much content is not aligned to the buyers journey which means wrong content is being produced.
#smb37 content is valued but most not executing effectively. Focused on demand generation is too narrow.
#SMB37 @MaribethRoss of Aberdeen Group. Commitment to content marketing is grabbing budget and will expand.
At #smb37 to hear @claudinesview @gdc75 @tomgerace and @MaribethRoss here at the offices of @percussion
I’m listening to Expression by Joyce Cooling on Pandora pdora.co/1duToB9 #pandora
What are you doing?
Off to jury duty I go.
Yosemite Upgrade to OS X 10.10 stopped your HP Scanner? or Printer? This link will help bit.ly/1nKZDIF
Um. There is s laundry detergent that cost $100 per gallon. Good to know.
5 reasons Apple Pay will succeed where others have failed | BetaBoston bit.ly/12uAc4E
Apple Pay – Apple partnered with companies that, together, represent 83 percent of all credit card purchase volume in the U.S.
Another consumer victory- Apple Built A SIM Card That Lets You Switch Between AT&T, Sprint, And T-Mobile | TechCrunch tcrn.ch/1nDpYs2
Waterless fountain due to drought @ J. Paul Getty Museum instagram.com/p/ufyp2iRPvU/
#BostonSEO use Canva.com to quickly create graphics.
#BostonSEO Appinions influencer tool.
#BostonSEO Buzzsumo.com to find most shared content by platform and/or media.
#BostonSEO FAQFox.com to find related questions that ppl are looking for.
#BostonSEO use Twitter to test headlines and meta data.
#BostonSEO Hootlet from HootSuite shows related tweets.
#BostonSEO tellagence and Knime which is very technical.
#BostonSEO Social-Searcher.com social listening platform. TalkWalker and Google Alerts also.
#BostonSEO Snip.ly to gain more advantage from the links you share.